3 Ways Mobile Technology Will Win You More Rental Business

Many equipment rental companies continue to use paper to view, assign, track work and manage equipment. However, this approach is outdated and leads to a backlog of unprocessed delivery and return notes. This backlog generates unnecessary delays and errors when processing equipment orders and customer returns.

This post will outline how, by implementing PHALANX, you can increase the efficiency and reliability of your rental operations, improve your reputation, become more competitive and win more business.

1. Reduce your operational costs –

Utilizing mobile technology gives you full visibility and greater control of all equipment. By using mobile apps supported by barcode and Radio Frequency Identification Tags (RFID) to manage and report on equipment, the margin of error is almost completely removed. Therefore, the costs associated with missing and inaccurate data are eliminated. Additionally, it is much easier to avoid gaps in the information, as the apps offer checklists for each process which otherwise would be handled manually. Therefore, the apps enable you to generate more profit by ensuring all billable information is recorded quickly and accurately.

Furthermore, administrative overheads can be dramatically reduced by eliminating manual paper handling. These savings enable you to offer a more competitive price, increasing the attractiveness of your brand.

2. Build a database of operational performance as evidence of competence when bidding for new (or extending) contracts –

As PHALANX tracks and saves all data inputted, calling up information required to present to customers is simple and instantaneous. Using PHALANX Analytics, you can convert the information into easy to read graphs and export to third party business intelligence tools, providing your company with evidence of your capabilities.

Additionally, PHALANX Analytics enables you to monitor the performance of personnel and equipment. The management team can analyze and track the performance of personnel by division, region, depot or individual and the utilization of equipment across depots and projects. This ability to track every task, piece of equipment and employee allows for much greater control of your operation, particularly costs.

3. Support your brand by replacing the customer paper chase with real-time reporting and make your company easier to do business with –

The ability to report in real-time with information that can be accessed instantly (without needing to rake through filing cabinets), you can support your brand by using mobile technology to improve efficiency. Additionally, the quicker it is to process customer requests and to access their information, the more your brand will be recognized as an efficient and reliable service.